Armchair Philosophy

Apple Announces iTunes Movie Rentals and new AppleTV

on 01/15/2008 09:56 AM

iTunes Movie Rentals

Steve Jobs announced today the launch of iTunes Movie Rentals at the annual MacWorld conference.

"We have every major studio supporting us with iTunes Movie Rentals." - Touchstone, MGM, Miramax, Lions Gate, Fox, WB, Walt Disney, Paramount, Universal, and Sony.

  • Over 1000 films by end of Feb, availible on iTunes
  • 30 days after DVD release.
  • Watch anywhere. Mac, PC, all iPods, iPhone.
  • Watch instantly. 30 second start time with broadband.
  • 30 days to start watching it. 24 hours to finish watching it once you start.
  • Can transfer to device while you're watching.
  • Start on computer, finish mobile.
  • Rent library title: $2.99. New releases, $3.99
iTunes Movie Rentals launches today.


AppleTV
  • No computer required to use is, but still syncs to computer if you like.
  • Can rent movies directly from iTunes using AppleTV.
  • Can rent HD with 5.1 sound, or DVD quality
  • Podcasts right from Apple TV, Photos from flickr and .mac, videos from YouTube.
  • Over 50M videos.
  • Can buy TV and music directly from TV, and will sync back to computer if you like.
  • Can play iTunes content from computer.
  • HD pricing - $3.99 for library titles, $4.99 for new releases
  • Entirely new UI for AppleTV.

 

 

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